Donna Boesky Mastropasqua
A graduate of UCLA, Donna began her career as a media planner at Dailey and Associates on the American Honda and Carnation accounts.
Shortly thereafter, she decided to move into the world of magazine sales, representing many diverse titles Ms., SASSY, SPORT, SCIENTIFIC AMERICAN HEALTH and CHANGING TIMES to name a few.
Having the privilege of running around the country with Gloria Steinem selling advertising, Donna learned the value of contextual relevance when it came to helping people supporting a cause. Since that time everything Donna has pursued has been with a passion and zeal toward giving people a voice.
After years of expounding on the concept of asking people what they want and then giving it to them, Donna embraced the internet with open arms. Finally there was a place to talk to people not at them.
As a consultant to AOL, Digital City, Warner Brothers, ivillage, About.com, Family Education Network, Savesmart and others, Donna developed Internet promotions, built sales teams and created business and pricing models for this “new medium”.
After getting some hands on experience in the space, Donna felt that she had learned enough to jump into the fire and in 1998 she founded perks.com a new kind of Loyalty Company. Clients included the Infiniti division of Nissan, Fidelity Investments, KeyCorp, Citigroup, Nextcard, Cendant, Dr. Pepper and the Miami Herald. The company was based on offering corporations access to a catalogue of luxury travel opportunities and luxury goods supported by a proprietary customer relationship management technology and marketing services as a method and means to motivate and reward behaviors from the people who had the largest impact on their businesses.
In 2004, Donna founded myconcertconcierge a loyalty marketing program designed to help corporations centralize their music offerings, utilize entertainment experiences to motivate desired behaviors and ultimately determine ROI from music investments. She also developed VIP experiences and technology to support fulfillment of these experiences for major music festivals, Coachella, New Orleans Jazzfest, Lollapalooza and Austin City Limits.
Donna is now utilizing her sales and marketing experience, loyalty and digital strategy expertise combined with extensive relationships with corporate America to launch EcoPerks, a company that recognizes and rewards individuals for being environmentally conscious.
When she is not trying to save the world, Donna lives in Encino California with her Italian husband and four children - her support and her constant inspiration. As a family, the Mastropasquas travel, play lots of soccer, paint, play lots of music, lots of video games and eat lots of great cooking. As 6 year old Kiara says, "my Mom is doing this for Mother Earth".
